I build and run B2B marketing programs that drive growth.
Strategic marketing leadership and hands-on execution for companies that need clearer priorities, stronger systems and measurable progress.
Your company has grown. Marketing hasn’t quite grown with it.
Priorities compete. Campaigns happen in isolation. Sales follow-up is inconsistent. Your systems and reporting don’t provide a clear picture of what’s working.
You may have talented people doing good work, but no one connecting the strategy, systems and execution.
That’s where I come in.
I help B2B companies bring those pieces together and turn marketing into a focused, measurable program that supports the business.
How I help
MARKETING LEADERSHIP
I step into fractional or interim leadership roles to establish priorities, guide execution and keep marketing connected to commercial goals.
This can include managing the marketing roadmap, coordinating internal and external resources, partnering with Sales, and giving leadership greater visibility into marketing performance.
STRATEGY & PROGRAM DEVELOPMENT
I turn business objectives into practical marketing plans and help put those plans into motion.
My work can span demand generation, lifecycle marketing, campaign strategy, content, paid media, customer communications and Sales enablement.
SYSTEMS & MEASUREMENT
I help establish the infrastructure marketing needs to operate effectively.
That includes CRM implementation and marketing-platform governance, lifecycle processes, reporting, campaign measurement and the workflows that connect marketing activity to business outcomes.
When to bring me in
Spark & Sail may be a good fit if:
Marketing has become reactive or difficult to prioritize
Your team is executing without a connected strategy
You need senior marketing leadership without a full-time hire
Sales and marketing are working from different plans
Your systems and reporting aren’t showing what works
A launch, new market or growth stage needs direction
I work especially well with B2B companies operating in complex, technical or traditionally underserved markets.
Hi, I’m Anna
I’m a B2B marketing strategist who builds and runs marketing programs.
My experience spans marketing strategy, demand generation, lifecycle marketing, paid media, content, CRM governance and marketing operations. I’ve worked inside growing companies, led teams and stepped into environments where marketing needed greater focus, stronger infrastructure or simply someone to connect all the moving pieces.
I’m strategic, but decidedly hands-on. I can develop the plan, establish the systems, guide the people involved, and help move the work forward.
Spark & Sail is my independent consulting practice. It’s where I work with B2B companies that need experienced marketing leadership, practical execution, and a clearer path from business goals to measurable marketing progress.
“Anna’s structured approach, strategic thinking, and ability to align audience insight with business goals consistently elevate every campaign she leads. She brings clarity, focus, and direction to every project.”
—
Erika G.
Former VP of Marketing, Terra Insights
“Anna consistently balanced big-picture thinking with detail-oriented execution, making a real difference in how we launched and iterated on go-to-market efforts.”
—
Margaret W.
Former Product Marketer, Orica Group
Need experienced marketing leadership?
Whether you need someone to take the lead, strengthen an existing marketing program or bring structure to a specific initiative, I’d like to hear what you’re trying to accomplish.
Use the form to share a few details about your company and where you need support.
I’ll review your message and respond within two business days.